Winners 2025

Meet the stars

of 2025...

The trade's

top 40

innovators

Celebrating the initiative of the UK flooring industry
Meet the 2025 winners

Scroll down to see the award winners selected by the judges for recognition in 2025.

The GOLD winners will be announced in April.

The category winners 2025

CATEGORY 1 • CARPETS, NATURAL

Shetland by Cormar Carpet Co

Fine Malvern Loop by Adam Carpets

Wool Tweed by Cavalier Carpets

Delft Square by Telenzo Carpets

 

CATEGORY 2 • CARPETS, MAN-MADE

Country Collection by Abingdon Flooring

Anywhere Ca-rPET by Alternative Flooring

Allora by Artisan

Desire by Kellars

 

CATEGORY 3 • SMOOTHS

River Laminate by Furlong Flooring

Divine Oak by Invictus (Associated Weavers)

Allura Click Flexcore by Forbo

Woodura Herringbone by Bjelin

 

CATEGORY 4 • DESIGN, CARPETS

Romy Collection by Asiatic Carpets

Bespoke Edging by Nicola Edwards

Regatta by Grosvenor Wilton

Imagination by Axminster Carpets

 

CATEGORY 5 • DESIGN, SMOOTHS

Woodline by LeoLine

Inspiration Naturals by Tarkett

Signature by Amtico

Modular ONE by Parador

CATEGORY 6 • UNDERLAY + ACCESSORIES

Springbond Eco-Step by Texfelt

Grande Waltz by Wilsons Underlays

Naturlay by QA Flooring Solutions

Counter-top Profiles Display by Floorwise

 

CATEGORY 7 • INSTALLATION PRODUCTS

Plank Grabber by FloorFix Pro

Geordie Stripper by Stairrods

Stopgap 1400 by F Ball & Co

R3Bond by Bostik

 

CATEGORY 8 • ENVIRONMENTAL

BioSisal by fibre

Turtle branding by Metro Group

EcoRugs by Louis de Poortere

Ecoclean by Condor Carpets

 

CATEGORY 9 • MARKETING

Customisable POS by Carpenter Underlay

Tredaire-nauts by Interfloor

Supporting Local Retailers by SMG

iD, Interior Design by Greendale


CATEGORY 10 • TECHNOLOGY

AI in Carmen by Computers for Flooring

Smart Display by Floorify

Sisal Stain Technology by Woolsafe

GivBax Rewards by Ardex

Scroll down for Snapshots of the winners

(and read our feature article in the January issue of The Stocklists)

Follow the winners on social media


WINNERS • CATEGORY: NATURAL CARPETS

  • Shetland by Cormar Carpet Co

    To hit the mark with consumers and meet the rising demand for loop carpet, Cormar has enhanced its wool offering with Shetland - a robust 1/5th gauge carpet in a chunky Brussels weave design. Available in 10 heathered neutral tones, Shetland sits alongside Cormar’s popular Fairisle collection, offering the same high-quality, moth-resistant 3-ply yarn, but with a more level finish that adds depth and character to interiors.

    Shetland by Cormar Carpet Co
  • Fine Malvern Loop by Adam Carpets

    This is a real gem for people who love the style and texture of a high quality wool loop with the on-trend, natural “sisal style”. It is a tenth gauge loop made with 3-ply yarn, 100% New Zealand “long wool” for real longevity. Adam uses this on their unique loop pile machine with multi pile heights and “randomised texture” which adds individual tufts at different heights to give the look of a natural random texture.

    Fine Malvern Loop by Adam Carpets
  • Wool Tweed by Cavalier Carpets

    Wool Tweed is an 80/20 which uses three colour yarns and a clever construction to create what might be described as a small and fuzzy geometric pattern that hits that happy spot between being interesting but not bold. And a 12-colour palette gives consumers plenty of choice. “We think this is a perfect blend of pattern and subtlety which has had a great reaction from retailers,” says Cavalier’s Hans Lowe.

    Wool Tweed by Cavalier Carpets
  • Delft Square by Telenzo Carpets

    This loop pile collection takes its influence and title from the heritage of European modern lifestyles combined with Telenzo’s Dutch heritage. The colour palette is carefully considered, neutrals that echo both warmth and coolness, modern yet traditional. It is made in 2-ply New Zealand wool. Herringbone adds an on-trend option to the Delft Square portfolio of bouclé designs.

    Delft Square by Telenzo Carpets


Read the special Flooring Innovation Awards feature
in our January issue of the magazine.
Click here.


WINNERS • CATEGORY: MAN-MADE CARPETS

  • Country Collection by Abingdon Flooring

    Using a special yarn that combines a matt lustre with a Berber fleck, the Country Collection has all the look of a natural wool yarn but with the bleach-cleanable practicality and lifetime stain warranty. Three textured loop designs including herringbone create subtle textured patterns and each carpet comes in a range of ‘undyed’ beige tones and restful neutral grey hues.

    Country Collection by Abingdon Flooring
  • Anywhere Ca-rPET by Alternative Flooring

    The Anywhere Ca-rPET collection. uses yarn crafted from recycled plastic bottles – 50 bottles creating 1kg of yarn. This innovative flooring mimics the luxurious look of sisal while delivering the softness of wool. Designed for both indoor and outdoor use, Anywhere Ca-rPET is available in 4 and 5m widths and boasts exceptional durability and stain resistance. 

    Anywhere Ca-rPET by Alternative Flooring
  • Alora by Artisan

    Indulge in the epitome of luxury with Alora, believed to be the heaviest cut-pile nylon on the market. So heavy in fact, that modern tufting machines can only handle the weight at 4m width but seaming such a dense pile is easy, of course. Alora boasts a heavy domestic (Class 23) and heavy commercial (Class 33) wear rating, and with a CfL-S1 fire classification. The carpet is hypoallergenic and has been rewarded the Gold Standard in the Indoor Air Comfort Certification, the benchmark of VOC emission standards.

    Alora by Artisan
  • Desire by Kellars

    Desire is a luxurious addition to Kellars Easy Living range and offers a sumptuous carpet combining aesthetic appeal with practical features. With a pile height of 20 millimetres and a weight of 3000 grams, the 100% polyester 2-ply yarn construction allows for a beautiful two-tone effect, creating depth and a dynamic look which is available in 12 different colours.

    Desire by Kellars

WINNERS • CATEGORY: SMOOTHS

  • River Laminate by Furlong Flooring

    Hardwearing and sustainably sourced, River offers a 72-hour resistance to water making it a laminate suitable for kitchens and bathrooms. The eight on-trend oak decors range from light to dark and are inspired by authentic wood types with a bevelled edge adding to the quality finish. Faster fitting is facilitated by the Uniclic system.

    River Laminate by Furlong Flooring
  • Divine Oak by Invictus (Associated Weavers)

    Part of the classy Invictus Maximus LVT collection, Divine Oak combines a sophisticated, muted look with a dash of character in three soft pastel shades. Parquet and herringbone designs lead in popularity. Embossed in register and bevel edges add to the authenticity and an ultra-strong Scratchmaster top layer and waterproof performance add to its credentials.

    Divine Oak by Invictus (Associated Weavers)
  • Allura Click Flexcore by Forbo

    Forbo Flooring System’s brand new Allura Click Flexcore range is an adhesive-free click-format LVT with a flexible core, ideal for quick and easy floor renovations. With 20 different colourways, its integrated foam underlay offers a more flexible solution, able to bridge the gaps in poor, uneven or sloped subfloors for a more forgiving fit. With a 20dB impact sound reduction, Allura Click Flexcore is also effective at minimising transmitted noise

    Allura Click Flexcore by Forbo
  • Woodura Herringbone by Bjelin

    Woodura Herringbone 2.0 features large panels, which deliver three times the strength of traditional wood options. That’s because, like the whole of Bjelin’s hardened real wood flooring range, it features a patented Woodura technology which provides improved impact resistance and added strength for larger plank sizes – 91 mm x 546 mm. It also benefits from a 5G floor locking solution with click technology for easy installation.

    Woodura Herringbone by Bjelin

WINNERS • CATEGORY: DESIGN, CARPETS

  • Romy Collection by Asiatic Carpets

    The new Romy Collection blends eco-conscious design with exquisite craftsmanship. The rugs are crafted from Asiatic’s new Eco-ply yarns, specially formulated from repurposed plastic bottles to replicate the softness of wool and the lustre of viscose – each Romy rug contains a minimum of 250 (750ml) recycled plastic bottles, repurposed into vibrant, playful designs with practical benefits such as resistance to fading and staining.

    Romy Collection by Asiatic Carpets
  • Bespoke Carpet & Rug Edging by Nicola Edwards

    Bespoke carpet and rug edging has become the essential fashion accessory for prestige flooring installations and adds unique quality to interior design. Nicola Edwards offers two main styles of edging. Using a specialised technique, the taping method is used to create a statement edge to any bespoke stair runner in an extensive range of finishes including plain and striped, cotton, linen, leather, faux leather and faux suede. Alternatively, whipped edges use yarn to overlock the carpet edges to create a more traditional, cost-effective finish.

    Bespoke Carpet & Rug Edging by Nicola Edwards
  • Regatta by Grosvenor Wilton

    Regatta is a real statement carpet. Pattern, colour and texture combine wonderfully to create an inspired collection of “floor art“ designs – available in four eclectic colourways and two design styles of dsitinctive linear and wavy stripes. Regatta has a colourful textural design made from 100% pure new natural fibre from the British Wool certified collection.

    Regatta by Grosvenor Wilton
  • Imagination by Axminster Carpets

    Imagination is Axminster Carpets at its glorious best! A new concept within Axminster’s Woven-To-Order service, Imagination takes a story-telling approach to the creation of custom designs including squirrels, rabbits, birds and fish. The quality, of course, is uncompromising. These are woven on eight-pitch looms (unique to Axminster), giving amazing pattern definition to the design. Jute and cotton are woven with 100% wool yarn to create these carpets and the whole custom process can be turned around in just four weeks at the factory in Devon.

    Imagination by Axminster Carpets

WINNERS • CATEGORY: DESIGN, SMOOTHS

  • Woodline by LeoLine

    New from LeoLine for 2024, the endless plank of Woodline is an exceptional design, available in a range of 10 painted colours including tones of forest green, sky blue and mushroom beige. Giving an alternative to painted wood floors that need careful treatment not to chip and scratch, Woodline cushion vinyl makes full use of LeoLine’s new Realistic Look that brings defined plank grooves and an improved textured grain.

    Woodline by LeoLine
  • Inspiration Naturals by Tarkett

    Inspiration Naturals by Tarkett is the first digitally printed, glue-down LVT flooring available to independent retailers, with super matt finish and no pattern repeat within 12sqm. The concept is based on the company’s unique high-fidelity digital print technology that means customers can choose from an unrivalled bank of over 84 formats and designs in planks, herringbone, chevron and basketweave plus some more unusual formats such as mansion weave and Parisian weave.


    Inspiration Naturals by Tarkett
  • Signature by Amtico

    The new Amtico Signature LVT collection has some fascinating product innovations including the use of hyper-realistic metals in four colourways, including an aged Verdigris. These have been manufactured in the UK by using clever layering techniques combined with pearl pigments and inks in a way that interacts with light to create the illusion of real burnished, weathered metals. Also new is with the introduction of two new cutting designs – Arc and Lune – bringing curved formats into the realm of mainstream LVT installation.

    Signature by Amtico
  • Modular ONE Herringbone by Parador

    Parador launched its Modular ONE Herringbone flooring solution in 2024 – the first PVC- and plasticizer-free design flooring in the market that can be installed as herringbone with a click-system and featuring embossing in register surface texture. Its authentic texture emphasises knots and flowers to enhance its naturalness. A special core construction with increased swelling protection ensures water resistance, making it suitable for wet rooms.

    Modular ONE Herringbone by Parador

WINNERS • CATEGORY: UNDERLAY & ACCESSORIES

  • Springbond 8mm Eco-Step by Texfelt

    85% of SpringBond is made from recycled PET plastic bottles and other single use plastics. The latest Eco-Step sustainable underlay is suitable for a range of applications, particularly new housing developments. It has been developed to be the go-to underlay to meet 8mm industry specifications, meaning that housebuilders now have a sustainable alternative to standard PU foam underlay, which performs better, is 100% chemical free and has no lumps and bumps due to its precision engineered manufacturing process.

    Springbond 8mm Eco-Step by Texfelt
  • Grande Waltz by Wilsons Underlays

    Grande Waltz is a high performance underlay combining comfort and durability whilst being sustainable for a greener future. It is part of Wilsons’ luxury eco-conscious range of underlays which features a recycled based brown paper backing with no bleaching processes compared to white paper. It is manufactured with 100% recycled foams making it ideal for those looking to tread softer on the planet! It is available comes in a choice of 9mm or 11mm thickness. 

    Grande Waltz by Wilsons Underlays
  • Naturlay by QA Flooring Solutions

    Naturlay Carpet Underlay has ultra low environmental impact. It is made from 100% natural materials, namely cotton felt – a construction that has no hard lumps in it, giving a beautifully comfortable and consistent feeling underfoot. Naturlay is made from plant-based fibres – with no chemicals or animal-based materials used in its construction so it is vegan friendly and fully biodegradable at the end of its life.

    Naturlay by QA Flooring Solutions
  • Counter-top Profiles Display by Floorwise

    Floorwise has elevated the art of accessories with a new, high-quality rotating countertop display for its Max Reflections and Zenith profiles and floorwise underlays. This gives retailers an excellent opportunity to upsell some of the brand’s best-selling profiles and underlays at the point of sale. The display unites underlay and profile options in one location to help the consumer make a more informed choice to obtain the best finish to their project once they have decided on their floor covering options.

    Counter-top Profiles Display by Floorwise

WINNERS • CATEGORY: INSTALLATION PRODUCTS

  • Plank Grabber by FloorFix Pro

    Plank Grabber is a highly innovative tool designed to solve one of the most common challenges in flooring installation: fixing gaps in floating floors and navigating tight spaces with ease. Using cutting-edge Nano Suction technology, the Plank Grabber adheres seamlessly to various plank surfaces, even those with textured wood finishes, ensuring a secure grip every time. Made in the UK, Plank Grabber takes the stress out of floating floor installations, offering a practical, efficient solution.

    Plank Grabber by FloorFix Pro
  • Geordie Stripper by Stairrods

    Geordie Stripper is provocative and professional – and guaranteed to perform! The latest invention of serial inventor and entrepreneur John Raine of Stairrods has been two years in development and worth the wait. It is a specialised tool to tackle the tricky task of cutting LVT inlays for borders and trim inlays including nosings.

    The Geordie Stripper tool is adjustable for the depth and width of the cut and scores the vinyl from both sides to give a clean, accurate cut with speed and safety.


    Geordie Stripper by Stairrods
  • Stopgap 1400 by F Ball & Co

    F. Ball and Co. Ltd. has drawn upon the latest cement formulation technology to create a ‘best-in-class’ high flow smoothing compound: Stopgap 1400. A two-component smoothing compound, with superior self-smoothing properties, Stopgap 1400 is walk-on hard from just 90 minutes after application and ready to receive floorcoverings from 12 hours. It is also suitable for use with underfloor heating systems and its low-odour, protein-free formulation allows it to be used in biologically sensitive areas and where adjacent areas remain open.

    Stopgap 1400 by F Ball & Co
  • R3Bond by Bostik

    The new Bostik R3BOND System features patented technology that combines a bio-based adhesive with a mesh grid, designed to make it easier to remove vinyl floor coverings without residue. This allows fitters to recover clean subfloors so they require little to no preparation the next time around, and enable vinyl floors to be recycled efficiently at the end of life. With 75% bio-based content, high mechanical performance, temperature resistance and durability under stress, R3BOND delivers exceptional performance while minimising environmental impact.

    R3Bond by Bostik

WINNERS • CATEGORY: ENVIRONMENTAL

  • BioSisal by fibre

    The natural flooring company “fibre” has launched BioSisal made entirely from renewable, natural organic materials.

    It is woven from sisal grown in Brazil, without pesticides or fertilizers, and sourced from small-scale farms, who are part of a larger cooperative. In turn the farmers receive a fair price for their crops.

    Most carpets have synthetic backings making the carpet difficult to recycle and invariably ending up in landfill.

    BioSisal’s backing is made from a 100% plant-based felt made from kenaf, hemp and recycled sisal coffee sacks. The backing is then secured to the sisal pile using a purely mechanical and environmentally friendly process


    BioSisal by fibre
  • Turtle branding by Metro Group

    Lots of manufacturers launch recycled ranges but each one uses their own brand names and various icons to indicate their environmental credentials. Instore this is difficult to highlight and ranges can be scattered across the store. Buying group Metro, home of the Carpet 1st brand, have come up with a simple concept of using a distinctive 'turtle' graphic to highlight recycled ranges across the store or retailers can group recycled ranges together as one display area. Metro provides turtle branded POS options which can also be personalised to specific stores.

    Turtle branding by Metro Group
  • EcoRugs by Louis de Poortere

    With the launch of Ecorugs and the Take Care programme, Louis De Poortere is transforming the way the retail flooring industry thinks about recycling. For the first time, customers will be able to return their rugs to Louis De Poortere for reuse or recycling into a new rug.

    To make this possible Louis De Poortere has moved away from cotton and now only makes its rugs from a 100% recyclable construction. Importantly, every part of the rug is made from the same material, even the label can be recycled. Alongside, it has set up the Take Care programme that makes it easy to return the rug directly to Louis De Poortere so it can control the recycling process.


    EcoRugs by Louis de Poortere
  • EcoClean by Condor Carpets

    The EcoClean collection from Condor Carpets gives households one less worry. The EcoClean yarn is manufactured to the highest specifications and includes a special primary coating that ensures that stains do not stick permanently. In most cases, a damp cloth will be enough to clean up, reducing the use of chemical cleaners. The excellent stain repellent properties of the EcoClean fibres are inherent in the 100% recycled PET yarn used in production, making a valuable contribution to reduced CO2 emissions.

    EcoClean by Condor Carpets

WINNERS • CATEGORY: MARKETING

  • Tredaire-nauts by Interfloor

    Interfloor is boldly going where no underlay brand has gone before with their super high-profile marketing campaign for Tredaire under the tagline: “Feels like nothing on earth.” At the heart of this initiative was a commitment to redefine the standards of comfort and luxury underfoot. Through an extensive TV, radio, and digital advertising campaign, consumers were beckoned to explore the world of Tredaire, and retailers are being supported with exceptional merchandising and promotion.

    The Tredaire-nauts have become familiar characters as they target earth with this campaign and will continue their mission in 2025.


    Tredaire-nauts by Interfloor
  • Customisable POS by Carpenter Underlay

    The customisable carpet underlay POS board from Carpenter is designed to help encourage conversations with consumers around the right underlay for their desired flooring experience. With three distinct sections – standard, comfort and performance - this POS board simplifies the decision-making process, catering to various customer needs. The retailer can have the boards tailored to their preference to select the underlay product for each section which suits their customer demographic.

    Customisable POS by Carpenter Underlay
  • Supporting Local Retailers by SMG

    Store owners need all the help they can get to compete with the online traders says buying group SMG. Independent retailers can offer so much more in personal service and expertise and the group’s campaign goes all out to boost the business of their members using a blizzard of stickers for windows and vans and invoices and a set of posters all bearing the slogan “Support your local independent retailer,” with a distinctive SMG blue heart.

    Supporting Local Retailers by SMG
  • iD, Interior Design by Greendale

    Buying group Greendale has launched iD, a unique brand concept for its members centred around a box of samples for interior designers that creates an exclusive and desirable brand in-store. Complete with sample box, hand swatches, wall samples, an impressive consultation table and exclusive ranges and colours, the initiative is backed by a full social media campaign and a website to drive extra traffic into Greendale member’s stores.

    iD, Interior Design by Greendale

WINNERS • CATEGORY: TECHNOLOGY

  • AI in Carmen by Computers for Flooring

    As the flooring industry continues to face rising demands for efficiency, accuracy, and customer-centric service, the latest Carman update brings AI-powered advancements that will reshape industry practices. By streamlining document management, enhancing customer communication, automating repetitive tasks and ensuring the accuracy of critical data, Carman supports businesses in retail, commercial, contracting and distribution to work smarter, reduce costs and improve customer satisfaction.

    AI in Carmen by Computers for Flooring
  • Smart Display by Floorify

    Floorify arrived in the UK market from Belgium in 2022 in some style and its new XXL Smart Display is one of the most innovative POS concepts in the market for vinyl floors. When a customer pulls out a sample from the rack selection, the large digital monitor above the display instantly changes to show that sample in different roomsets. The salesman is also helped as that floor’s benefits and technical details are also presented – better still, the display is linked to Floorify’s logistics hub so the retailer can see the level of UK stock available.

    Smart Display by Floorify
  • Sisal Stain Technology by Woolsafe

    Sisal, and other cellulosic fibres such as seagrass, jute and coir have great durability and a natural look that is very much on trend. However, they do not react well to liquid spills. Even water can cause change of appearance, leaving tide marks when the spill dries – often expensive replacement was the only option. Woolsafe has a breakthrough new solution and has teamed up with Gabriel Andreca of Brio Dyes to train WoolSafe Approved Service Providers in colour restoration on sisal, wool, nylon, and viscose.

    Sisal Stain Technology by Woolsafe
  • GivBax Rewards by Ardex

    GivBax Rewards is one of the easiest and most rewarding loyalty apps for professional floorlayers which pays out at your local ATM. Ardex and Bal screed, smoothing and adhesives product users can simply take a photo of their purchase receipt in the app, and then convert their points into cash, which can be withdrawn from more than 18,000 participating ATMs across the UK.

    GivBax Rewards by Ardex

The Flooring Innovation Awards are proudly sponsored by The Stocklists magazine.
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